Creative vision; Market intelligence; Global brand dynamics; Target Needs; Eye for Luxury; WOW details
DIGITAL SIGNATURE
I turn fashion & lifestyle narratives into high-impact digital brand experiences
My background as a Designer, Trend Hunter, Marketing Strategist and Start-Up Founder blends creative vision with in-depth market intelligence. I
combine an insider’s understanding of global brand dynamics with the a
bility to read what audiences truly want to see and hear. With an instinctive eye for Luxury and a talent for spotting the most catchy details, I create the “wow” factor not only from iconic pieces, but also from elements others might completely overlook.
a charismatic & strategic storytelling
KEY CONTENTS
FASHION & TRENDS: from Runways to Street Style; LURY LIFESTYLE: Events, Travel and Exclusive Experiences; AUTOMOTIVE: Linking Fashion, Beauty, Watches, and Lifestyle Spheres; DIGITAL STRATEGY: Branding, Storytelling and Audience Engagement; PERSONAL STYLE CODES: How to find your Fashion Identity
DIGITAL COMMUNICATION
Trends & Strategies from Fashion to Lifestyle
I started my digital journey to merge my fashion expertise with real-time storytelling, bringing trends, events and ideas directly to an audience that craves authenticity wrapped into glamour.
Through my videos, I want to give a front-row seat in fashion, lifestyle and automotive moments, with a smart POV fullenergy, elegance and authenticity.
I want to inspire and enrich people with my knowledge, intuition and a sharper eye for style, while constantly expanding my own perspective, through new experiences, cultures and creative challenges.
DIGITAL INSIDER
places to be (and you’re with me)
MY ADDED VALUE
CAPTURING UNDERSTATED DETAILS AND TURNING THEM INTO GLAMOROUS HIGHLIGHTS
DIGITAL SKILLS
I don’t just create content — I decode brands. My strength lies in understanding their DNA, capturing their essence, and translating it into digital experiences that combine glamour with substance.
DECODING BRANDS INTO DIGITAL POWER
BRAND ANALYSIS & POSITIONING: understanding heritage, values, and unique codes
MARKETING & DIGITAL STRATEGY: from creative concept to measurable results
CONTENT CREATION: impactful reels, shoots, and editorial storytelling
PERSONAL BRANDING: crafting signature narratives that build hype and loyalty
CREATIVE COLLABORATIONS: partnerships with global brands & agencies
EVENTS & PR ACTIVATIONS:turning brand moments into unforgettable experiences
DIGITAL GLAM SPHERE
SO GLAMOUR IS NOT JUST STYLE,
IT’S BUSINESS UNDER THE LIGHTS.
Where fashion, lifestyle & culture meet glamour
Glamour is the thread that weaves together trends and experiences
I’m creating a Curated Digital Space for today’s most relevant trends, across multiple worlds, all tied together by a signature touch of Glamour. Across industries, Glamour is the spark that draws the spotlight, turning visibility into influence, and influence into business.
INSTAWORLD
INSTAGRAM A STRATEGIC CHOICE
HELLO HELLO
chose to focus on a single platform, the closest to my tone of voice, which allowed me to truly understand my audience, explore their tastes & curiosities and test multiple formats, from highly editorial concepts to more spontaneous creations.
My authenticity has become one of my strongest assets, alongside the value behind my contents and the feedback I receive everyday makes me feel genuinely welcomed.
My storytelling runs through videos more than pictures, because while photos can capture a moment, my voice and presence create an experience and that’s what truly resonates.
Over time, my signature openings — ‘Hello hello’ and ‘Hey Siri’ — have gone viral, to the point where people greet me with them in real life.
After mastering Instagram as my main stage, I’m now ready to expand into new platforms, each with its own tone, audience and creative potential.
Each space will carry my signature mix of glamour, strategy, and storytelling — tailored to engage, inspire, and perform.
NEW DIGITAL space to perform
upcoming channels
EDITORIAL BLOG HERE ON MY WEBSITE, FOR IN-DEPTH INSIGHTS & STYLE STORIES
YOUTUBE EDITORIAL & CURIOSITY-DRIVEN VLOGS.
PODCAST ADAPTING YOUTUBE STORIES INTO AN AUDIO EXPERIENCE.
TIKTOK LIGHTER TONE, TRENDING FORMATS WITH A WITTY TWIST.