TRENDS & STYLE REPORTS
My Trends & Style Reports decode the runway, red carpet, and street style signals to reveal the aesthetic directions that will define the season.
These insights guide creative, commercial, and strategic decisions, from design inspiration to market positioning.
Runway & Red Carpet analysis, Celebrity & street style monitoring, Digital trend mapping, E-commerce & retail observation, Actionable insights
IDENTIFYING WHAT’S NEXT BEFORE IT HAPPENS.
RUNWAYS & RED CARPETS
SILHOUETTE & LINES MAPPING: identifying shapes that define the season, COLOR FORECASTING: pinpointing standout palettes and emerging tones, FABRIC & TEXTURE TRENDS: from luxury materials to innovative
finishes, STYLING CUES: accessories, layering and details that drive the looks,ù
DESIGNER HIGHLIGHTS: spotlighting collections with the highest influence
season’s most influential style moments
STYLE INFLUENCE MAPPING: who wears what & how it shap
es global trends, CELEBRITIES TREND ADOPTION: key looks on events and public appearances, STREET STYLE T
RACKING: real-life styling of emerging trends, CULTURAL IMPACT: Viral looks
& must-have pieces, CONSUMER TRANSLATION: high fashion turned into everyday wearability
CELEBS & STREET STYLE
TRENDS GOING VIRAL
DIGITAL TRENDS MAPPING
Emerging Aesthetics in the Digital Sphere
PLATFORMS MONITORING: Instagram, TikTok, Pinterest, emerging apps, AESTAETIC S
POTTING: identifying visuals, edits, and styles gaining traction, MICROTRENDS DETECTION: finding patterns before they hit mainstream, CULTURAL DECODING: understanding the “why” behind digital movements, BRANDS FOCUS: digital concepts & creative opportunities
e-coM & RETAIL watch
PRODUCT OFFER ANALYSIS: categories, assortment depth and novelty rate; MERCHANDISING STRUCTURE: visual storytelling, product hierarchy, seasonal flow; PRICING STRATEGY: positioning, competitive benchmarking, markdown timing; OMNICHANNEL COMPARISON: between e-comm
erce and in-store experience; OPPORT
UNITY MAPPING: identifying potential gaps and growth in the market
Decoding product, price & placement strategies
Blending Trend Research, Market Analysis and Creative Direction to craft d
esigns that resonate with audiences and drive
sales. My years at Guess, a brand renowned for its strong commercial vision, shaped me into a designer driven both by inspiration & results. From Concept to Creation, every project is rooted in strategic insight and built to become a market success.
How? TRENDS FORECASTING: Key Items & Must-Have
s; BRAND DNA: Signature Pillars & Collection Structure
; BEST SELLERS: Market-Driven Designs with a twist
DESIGN & RESEARCH
From InFrom Insights to Best-Sellers
DESIGN PROCESS
From concept to collections
CREATIVE DIRECTION: moodboards & concept storytelling; COLLECTION STRUCTURE: design proposals with a Merchandising business asset; TRENDS INJECTIONS: embedding seasonal and emerging trends; BRAND ALIGNMENT: keeping ICONIC det
ails, Brands’ DNA and positioning; COMMERCIAL AWARENESS: balancing creativity with sell-through potential
READY TO WEAR: womenswear, menswear, capsule collections; ACCESSORIES: handbags, small leather goods, belts; FOOTWEAR: pumps, boots, snea
kers, sandals; OUTERWEAR: coats, jackets, statement pieces; EVENING & H
OLIDAYS: dresses, tailoring, red carpet looks; LIFESTYLE & SEASONAL
: swimwear, resortwear, athleisure
CATEGORIES
360° fashion vision From apparel to accessories
Once, brands relied on magazines and celebrities to showcase their products. Today, success is measured in purchases,
not just visibility. VICs have become a new kind of celebrity front row at shows, part of exclusive experiences, because they drive revenue and shape the
market. Loyal clients expect to be both understood and surprised, making every creative shift a delicate balance between i
nnovation and brand heritage. VICs - NEW CELEBRITIES: runways front row, exclusive brand experiences. FROM VISIBILITY TO SALES: numbers drive Brand Success. CONSUMERS POWER: loyal clients shape both revenue & ma
rket direction. HIGH-STAKES CREATIVITY: innovation must respect brand heritage. STRATEGIC ENGAGEMENT: turning loyalty into long-term growth.